SCOPE OF WORK: The Director of Enrollment Management provides visionary leadership in the development, implementation, and achievement of strategic recruitment, retention, and graduation goals of the College. The Director is responsible for critical recruitment and marketing strategies, enrollment projections, goals, budgets, policies, procedures and guidance for Admissions and Student Success. The Director works in close collaboration with colleagues across the college and engages with current students, faculty, administrators, and alumni in the recruitment, enrollment, and nurtures the success of each class. This position will report to the Vice President of Academic and Student Affairs.
Develops, directs and participates in programs to attract students to the College, educate the public about the College, and support the College’s enrollment goals. These actions may include: generating new markets and interested groups; developing relationships with school guidance counselors, administrators, civic and agency leaders; speaking at schools, community organizations, college fairs and job fairs; facilitating open house programs; and collaborating with marketing to plan campaigns and develop literature.
Plans, manages and oversees administrative activities* related to student retention programs and services; develops and implements comprehensive, direct retention related services to students with the assistance of the Student Success Center staff.
Using experience, creativity, and independent thought to develop successful student recruitment and retention strategies.
Develops and implements a data-driven, market-sensitive, goal-oriented strategic recruitment plan to reach targeted regional audience.
Using data and statistics to create predictive models of enrollment trends and results.
Works with the Vice President of Academic and Student Affairs and the admissions staff to develop and implement enrollment models and statistical reports, track and project admissions, develop student profile reports that indicate predictors of enrollment success.
Monitors results and conducts audits to ensure the achievement of targets; and reviews and adjusts strategies as needed.
Effective public speaking and presentation in front of small and large diverse groups.
Works collaboratively with other offices integral to the admissions and student success offices, including academic affairs, advising, the bursar, financial aid, and registration.
Supervises and responds to inquiries from potential and current applicants. These responses may include composing letters and emails, meeting in person, talking by phone, and mailing information and acceptance letters.
Supervises and performs admissions counseling to assist students in enrolling in programs appropriate to their academic and career goals and to their prior preparation.
Supervises and participates in the review and acceptance of applications to degree programs. This includes documenting transcripts, faculty interviews, and any other information establishing the eligibility and qualifications of applicants.
Develops and manages a departmental budget, forecasting needs, allocating resources, and tracking expenses according to the College’s goals and budgetary limits.
Manages, trains, and coaches assigned employees in a collaborative leadership style to ensure a professional staff demonstrating effective communication and performance.
Directs staff work to meet the needs of applicants, the College, and the community.
Reviews and evaluates departmental operations and results, initiating corrective action where needed to assure achievement consistent with College standards.
Attends workshops, seminars, and conferences for professional development. Develops a professional development program for admissions and student success staff.
Complies with all system, college, state and federal rules and regulations.
Performs other duties as assigned.
Education: Master's degree from a recognized college or university with major study in education, education administration, business administration, or related field.
Experience: Five years' of experience in Admissions, recruitment and retention administrative roles. Extensive knowledge of higher education; proven record in enrollment management and enrollment improvement, including work with adult populations.
Preferred Qualifications: Thorough understanding of student information systems; experience with financial aid;
License/Certification: Eligibility for New Hampshire driver's license.
RECOMMENDED WORK TRAITS: Considerable knowledge of counseling principles and techniques. Considerable knowledge of learning, behavior, and emotional patterns of young adults. Knowledge of personality, achievement, prognostic, and placement tests and the techniques involved in their use and interpretation. Knowledge of statistical analysis techniques. Ability to maintain rapport with students, faculty and staff. Ability to prepare reports. Ability to instruct students, faculty and staff concerning counseling techniques, leadership roles, and human relations. Must be willing to maintain appearance appropriate to assigned duties and responsibilities as determined by the college’s appointing authority.
DISCLAIMER STATEMENT: This class specification is descriptive of general duties and is not intended to list every specific function of this class title.
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River Valley Community College
Founded in 1968, the main college campus is located on Route 120, two miles north of the city of Claremont, NH, within easy access to I-91. Situated on 180 acres, the setting provides the enjoyment of a rural existence and yet is within easy reach of cultural, business and shopping centers. Courses are also offered at the RVCC Academic Centers located in Keene and... Lebanon, NH.
The College offers Early College Programming, Workforce Training and Transfer Opportunities. Reach out to an Admissions Counselor today to find out more!