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Position Summary The Associate Director of Admission Communication provides strategic support to the Office of Admission and Student Financial Services for development of all print, online and email recruitment materials. This position reports to the vice president for enrollment and marketing and acts as the primary liaison between the Offices of Admission and Student Financial Services with University Communications for all recruitment-related initiatives. The person in this role also works with other academic and administrative offices on communications aimed at prospective students and their parents, in particular the director of admission, chief communications officer, director of digital and print communications, director of first-year experience, manager of web communications, and creative services manager, among others.
Knowledge, Skills, Abilities Knowledge of higher education environment including academic and recruitment cycles, administrative/staff and faculty relationships, trends and issues. Knowledge of English language (fluency level) including meaning and spelling of words, rules of composition and grammar. Knowledge of Slate CRM and the communication modules desirable but not required. Skilled at written and verbal communications, market research, individual and group interview techniques, and project management. Ability to manage multiple projects in a demanding and deadline-driven environment and to work effectively with colleagues, third-party vendors, freelance writers, photographers, videographers, designers and others.
Specific Responsibilities • Provides consultation and editorial direction to the Office of Admission and Student Financial Services for all recruitment-related communications • Assists with development of all admission collateral, including print, email and web products • Prepares a communications plan for Admission, in consultation with the vice president for enrollment and marketing, director of admission and University Communications colleagues
• Oversees execution of the admission communications flow • Strategizes with the Vice President for Enrollment and Marketing and University Communications colleagues to allocate the admission communications budget • Maintains the Office of Admission web pages and collaborates with the manager of web communications to ensure consistent messaging • Develops strategies for e-communication deployment through Slate, serving as the overall planner and supporting staff as the deploy communications • Primary contact with select external vendors including YouVisit • Ensures development of and manages recruitment assets—print, web and video—for the Sigmund Weis School of Business, Department of Music and other departments that need assistance with recruitment products • Organizes and facilitates focus groups with various audiences, including current students, high school students and parents, to ensure our recruitment materials are resonating with our target audiences • Works with freelance writers, when needed, providing direction on copy development for recruitment materials and ensuring they stay within budget and that timelines are met • Contributes to the overall success of Admission and University Communications by performing other duties as assigned
Physical Demand Position requires the ability to sit for extended periods of time and the ability to move about the campus. Position requires the ability to talk and to hear instruction. Position requires extended use of computer keyboard and repetitive typing. Position requires occasional stooping, crouching and bending. Position requires the ability to occasionally lift up to 20 pounds. Working conditions are primarily indoors with some outdoor work for events.
Required Qualifications Bachelor's degree in communications or marketing field and minimum five years' related experience required. Related majors considered with substantive and relevant work experience in similar position.
Preferred Qualifications Master's degree, previous experience in similar position/ recruitment communications and work experience in higher education setting preferred.