The Vice President for Enrollment Management will report directly to the President of the university and will be responsible for all aspects of enrollment management including the strategic marketing plan, admissions goals and process, financial aid, retention, etc. The vice president provides strategic and operational leadership to a department that includes admissions counselors, financial aid, and administrative support staff focused on the recruitment and retention of students.
•Develop and implement strategic enrollment strategies including financial aid and international recruitment with a goal of growing University enrollment to 2800 students.
•Develop and implement appropriate admissions focused marketing strategies, including determining the target audience for marketing programs.
•Supervise the directors of financial aid, admissions, international admissions and support staff.
•Identify recruitment related events to attract target audience and oversee Concord University involvement in identified events.
•Collaboratively set enrollment goals with administration and successfully communicate goals to admissions counselors and campus community.
•Coordinate with independent and in-house communications personnel to maximize marketing communications related to admissions, including website communication, social media, email blasts, print communication, etc.
•Oversee the collection of images for admissions focused marketing communication.
•Develop and monitor admissions departmental budget.
•Collaborate in development and monitoring of financial aid and scholarship budgets.
•Serve on the President’s cabinet and report on recruitment and enrollment status, trends, issues, etc.
•Report enrollment numbers, trends, issues, etc. to appropriate stakeholders, including the Board of Governors.
•Lead admissions team through regular meetings to monitor progress toward goals, identify and solve problems related to the recruitment and admissions process.
•Oversee annual review and update as needed of application materials, including fast app, online application data fields, email blasts, etc.
•Coordinate with the Director of Financial Aid to develop and oversee a fair review of hardship cases.
•Facilitate training and professional development experiences to ensure that staff members have the knowledge and skills to succeed in their jobs.
•Assist admissions counselors with admissions and financial conversations with students and parents.
•Produce an annual report on the Admissions Office’s activities, goals, successes and challenges for the President and Board of Governors’ review.
•Other duties as assigned.