The communications specialist works as part of the marketing and communications team in the Office of Undergraduate Admissions to assist in the planning and execution of print and electronic communications and website content. This position serves as one of three writers in the office, ensuring content to many different audiences is accurate, compelling, and within brand standards. As part of a creative team, this role brings creative ideas to write new, revamp, and revise a wide range of printed and online marketing materials.
Reporting to the Director of Marketing & Communications for Admissions, this position will work with the Office of Undergraduate Admissions marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.
Essential Job Functions:
- Serve as a general writer, creating process-driven communications to constituents (prospects and applicants), print publications, email campaigns, and managing changes and updates to all.
- Manage all print publications from initiation to completion. Includes leading brainstorming sessions, working with the University's Communications team to coordinate projects and drive towards deadlines. Pieces may include but aren't limited to:
- Mailings to all current and future cycle applicants including informational brochures, invitations to recruitment events, etc...
- Development of admitted student publications including admitted student packet and supplemental mailings
- Write and curate website content, ensuring accuracy and consistent voice, tone, and brand. Also responsible for maintaining all information is current and updated. Includes but is not limited to:
- Admissions Website
- Financial Aid website
- Admitted Student website
- Update profiles in national periodicals and publications.
- Serve as a liaison to the office's technical team.
- Participate in planning and brainstorming sessions with office leadership.
- Edit own work and the work of others, to include re-writing when necessary.
- Fact-checking, grammar-checking, and proofreading, including final approval of proofs to press.
- Ensure a consistent look, message, and branding across all office communications.