Job Description Summary: The Director of Admissions is a hands on director who will be responsible for planning, implementing, and evaluating the student recruitment effort. This position will participate and direct the recruitment and enrollment of new students and is responsible for the leadership and management of the Admissions Office and all its functions. The primary responsibility of the Director is to ensure student enrollment meets or exceeds admissions goals set by the College.
Essential Duties and Responsibilities:
Effectively hire, train, motivate and directly supervise the team of Admissions Advisors.
Work with the VP of Marketing and Enrollment Management to plan, implement and evaluate recruitment efforts using data driven methods to meet or exceed annual and long-rage admission goals.
Represent and promote the College in a professional manner at community events.
Plan and direct student attraction events, such as an open house, on both campuses, ensuring favorable impression of and maximizing student yield for the College.
Establish, enforce, and review operational policies and procedures, propose changes based on analysis of operations, demographics, and other reliable data.
Work closely with the Marketing Department to produce and distribute targeted communication for all current and new academic programs.
Manage the Admissions budget for maximum effectiveness in increasing enrollment, make recommendations and requests as appropriate to take advantage of market opportunities.
Work with the VP of Marketing and Enrollment Management to understand and navigate the local market, including regulatory requirements and the political environment.
Participate in professional development and maintain appropriate memberships to ensure the use of contemporary recruiting practices
Knowledge and awareness of local market to identify and capitalize upon new or untapped student referral sources.
Serve as key contributor in achieving the College goals of attracting, retaining, developing and graduating students.
Manage and promote Early College initiatives such as dual enrollment, direct credit and Early Middle College.
Cultivate and maintain beneficial relationships with influencers in the surrounding school systems, intermediate school districts and community at large.
This position requires occasional evening and weekend work.
Perform other duties as assigned by the Vice President of Marketing and Enrollment Management.
Required Qualifications: -Bachelor’s degree in related field from an accredited college or university is required.
-Broad knowledge of college enrollment management processes and the ability to develop and maintain close working relationships with both internal and external constituents of differing demographics.
-Must possess a willingness and ability to travel within 50-mile radius of the College on a regular basis, and further on occasion.
Other Information: Knowledge Of: -Database management, statistical data interpretation and application of information technology as applied to recruitment programs. -Maintaining confidentiality of work related information and materials. -Possess an understanding of budget management. -Developing and executing marketing, communications, and social media plans.
Skills: -Effective interpersonal, oral and written communication skills. -Proficiency in supervising and managing performance of a professional team. -Ability to complete duties, schedules and deadlines in a timely fashion by planning and organizing work. -Ability to work independently as well as part of a team. -Effective public speaking and presentation in front of small and large diverse groups. -Sound judgment and strong decision making ability to develop productive working relationships with staff and students.
Abilities: -Dexterity of hands to operate a computer keyboard as well as seeing to read and review materials for accuracy. -Hearing and speaking to exchange information with students, staff and public. -Ability to sit or stand for extended periods of time. -Leadership abilities and eagerness to embrace a challenge. -Numerical acumen to forecast for future enrollment and budget needs.
Southwestern Michigan College is a two-year college located approximately 45 minutes north of South Bend, Indiana and approximately 45 minutes from Lake Michigan’s eastern shore.