At VCU, we Make it Real through learning, research, creativity, service and discovery — the hallmarks of the VCU experience. A premier, urban, public research university nationally recognized as one of the best employers for diversity, VCU is a great place to work. It’s a place of opportunity, where your success is supported and your career can thrive. VCU offers employees a generous leave package, career paths for advancement, competitive pay, and an opportunity to do mission-driven work.
Position Primary Purpose and General Responsibilities
VCU’s Division of Strategic Enrollment Management provides information and administrative support to prospective and enrolled students. The Division promotes programs that support the interests of students and faculty concerned about education in the global context, and supports the mission of VCU with a focus on the university’s strategic plan. As part of the Division of Strategic Enrollment Management, the Office of Admissions implements recruitment and marketing strategies to attract and enroll new freshmen and transfer undergraduate students and new graduate students, in international and domestic markets. The Office of Admissions concentrates on meeting university goals and initiatives to increase the overall student body’s academic profile and to enhance out-of-state student enrollment. The Office of Admissions works strategically and collaboratively with other areas within the university to enhance the visibility of VCU in all of its target markets.
The purpose of this position is to supervise and implement marketing and recruitment activities to attract and enroll prospective domestic and international out-of-state students and oversee admissions events. In collaboration with the Director of Recruitment, this position will assist with the implementation of office policies, successful long-term and short-term planning and problem solving.
The Assistant/Associate Director of Recruitment will work in collaboration with the Director of Recruitment in the Office of Admissions, members of the Admissions team, and other university offices. The Assistant/Associate Director of Recruitment will also assist with the development and implementation of marketing and recruitment plans and activities utilizing multimedia strategies, direct mail, currently enrolled students, faculty and alumni, and other methods and media to attract new students, with an emphasis on domestic and international out-of-state students to the university.
The Assistant/Associate Director of Recruitment performs the following duties:
Participates in all aspects of the student recruitment and application evaluation process.
Supervises a team of full-time and part-time admissions professionals, ensuring that university and office policies and procedures are followed. Ensures that staff have access to appropriate recruitment and admissions training and professional development opportunities, keeping in mind resource limitations.
Maintains first-class public relations, is cooperative, and provides quality customer service in person, via electronic media and over the telephone to all university constituencies.
Serves as the point person, along with the Director of Recruitment, in the Office of Admissions for the information about domestic and international out-of-state recruitment.
Conducts research to determine, create and implement effective student recruitment strategies, organizes and directs multimedia recruitment strategies including publications, Web-based information and marketing.
Oversee the development, coordination and implementation of special marketing/public relations events aimed at new students, including but not limited to, open houses, preview days, student receptions, and counselor breakfasts and fly-in program.
Assists with planning, development, data collection, writing, editing and proof reading of admissions publications related to student recruitment and admission.
Reviews and evaluates (including computing GPA’s) undergraduate applicant credentials to determine their admissibility to the university. Enters admission decisions and applicant data into the computer system. Reviews and updates student data on Student Information System (Banner) and in the imaging system (ImageNow).
Travels for the university to special events and to selected activities to actively recruit new students from both in-state and out-of-state. Travel includes attending university-sponsored receptions, college fair, high schools visits, panelist programs, and other events, representing the university to a variety of constituencies. Makes detailed travel arrangements which includes accurately calculating financial needs to anticipated expenses, and arranging for hotel and transportation accommodations. Responsible for being accountable for all expenses incurred during travel for the university.
Counsels applicants, prospective students and parents concerning admissions requirements, procedures and programs offered by the university and conducts group information sessions.
Creates reports to monitor recruitment, application and enrollment activities.
Performs other duties as assigned.
Minimum Hiring Standards
An advanced degree, or training and work experience at a level that equates to an advanced degree.
Superior written and oral communication skills, including the ability to communicate effectively and tactfully with all levels of University administration.
Demonstrated ability to make sound business decisions, take initiative, work independently, and exercise sound judgment independently without close supervision.
Minimum of two years relevant professional experience in an enrollment management service area (i.e., admissions, student success, recruitment, financial aid, records & registration).
Demonstrated ability to communicate effectively with a wide variety of individuals in person, on the phone, and through email.
Demonstrated ability to handle confidential matters.
Proven ability to manage multiple assignments at once while maintaining attention to detail and meeting deadlines.
Experience using a variety of computer software. Proficiency in the use of Microsoft Word, knowledge of Microsoft Access and Excel.
Ability to provide clear direction and establish efficient priorities.
Ability to adjust to changing work priorities.
Excellent interpersonal skills.
Previous customer service and public speaking experience.
Valid driver’s license and current car insurance required and ability to travel locally and nationally.
Ability to work evenings and weekends, as required.
Ability to handle multiple tasks with competing deadlines, to assist multiple and frequent internal and external contacts.
Experience in higher education.
3-5 years of supervisory experience.
Ability to work in a diverse environment is required.
Preferred Hiring Standards
Experience in an admissions office.
Knowledge of VCU programs and admission policies.
Experience with Banner Student Information System and ImageNow imaging software.
Experience in international recruitment.
Candidates are invited to submit their cover letter, resume and application by visiting Virginia Commonwealth University jobs website at: https://www.vcujobs.com
Virginia Commonwealth University is an equal opportunity/affirmative action employer. Women, minorities and persons with disabilities are encouraged to apply.
Internal Number: FA1300
About Virginia Commonwealth University
The university takes its founding date of 1838 from the year the Medical College of Virginia was created as the medical department of Hampden-Sydney College. In 1968, MCV and RPI merged to become Virginia Commonwealth University, the most comprehensive urban university in the state.
Today, Virginia Commonwealth University is the largest university in Virginia and ranks among the top 100 universities in the country in sponsored research. Located on two downtown campuses in Richmond, VCU enrolls nearly 32,000 students in 205 certificate and degree programs in the arts, sciences and humanities. Sixty-five of the programs are unique in Virginia, many of them crossing the disciplines of VCU’s 15 schools and one college. MCV Hospitals and the health sciences schools of Virginia Commonwealth University compose the VCU Medical Center, one of the nation’s leading academic medical centers.