Defiance College seeks applicants and nominations for the position of Vice President for Enrollment Management (VPEM). The strongest applicants for the position will be energetic, innovative, collaborative and strategic leaders. The successful candidate will contribute to President Richanne Mankey’s vision to grow Defiance College to 1,000 students by 2025, as outlined in the strategic plan.
Reporting directly to the President, the VPEM will serve on the President’s Cabinet and be responsible for leading and managing the College’s enrollment management operations including undergraduate and graduate admissions, financial aid, and marketing. This professional will work closely with student life, athletics, and academic affairs to implement the strategic enrollment plan and coordinate efforts to increase enrollment, retention, and graduation rates. The successful candidate will have demonstrated achievements and a record of progressive responsibility in the following areas: enrollment management, admissions, strategic planning and analysis, financial aid leveraging, team building, staff development, and experience with marketing. Additional information can be found in the full job description.
Develop and ensure effective management of enrollment strategies consistent with reaching annual and semi-annual enrollment goals.
Establish tools and maintain reports to monitor specific enrollment goals, measure effectiveness of recruiting efforts, and hold recruiters accountable.
Implement effective training for all responsible for setting and meeting recruitment goals.
Develop and implement annual and long-range strategic enrollment management plans that focus on recruiting graduate and undergraduate students.
Determine the strategic use of financial aid to recruit and retain students and optimize the use of federal, state, and institutional aid.
Coordinate enrollment and market research that strengthens efforts in primary markets while also providing needed intelligence on market potential in secondary and tertiary markets.
Collaborate with Cabinet to establish pricing strategies and tactics.
Provide leadership to Marketing and Admissions staff in the development of print and electronic recruitment materials used for student recruitment.
Utilize information systems and technology to effectively manage recruitment, financial aid and data collection.
Identify and utilize current and emerging enrollment trends, effective techniques to train and retain staff, and means to support diversity and inclusion on campus.
Continue implementation of a contemporary admission strategy, modernize operations, and implement the automation of financial aid packaging.
Oversee the development of admissions and financial aid policies, procedures, and programs, ensuring that programs produce measurable results.
Work collaboratively with the President and Cabinet to develop a strategic marketing plan and provide leadership to ensure marketing and public relations initiatives are implemented.
Provide guidance and leadership to Financial Aid and Admissions staff to ensure compliance with all federal and state regulations.
Work closely and collaboratively across campus serving as the liaison between enrollment and a wide variety of internal and external stakeholders.
Communicate effectively with all constituencies, including the Board of Trustees, President, Cabinet, faculty, staff, and students.
Hire, train, supervise and evaluate staff for those functional areas of responsibility.
Serve as a member of the President’s cabinet and effectively represent the College to the larger community.
Special projects and other duties as assigned by the President.
SUPERVISION: The Vice President for Enrollment Management shall supervise all enrollment, marketing and public relations activities and shall have direct and immediate supervisory responsibilities over the Assistant Dean of Admissions, Director of Financial Aid, and the Director of Public Relations & Marketing.
REQUIRED KNOWLEDGE, SKILLS & ABILITIES:
The individual must possess strategic planning and leadership skills and be able to assess, evaluate, and implement strategic initiatives. An understanding of enrollment management issues in a tuition-driven environment, an understanding of financial aid and pricing, familiarity with marketing initiatives, and the ability to make data-driven decisions are essential to success.
Superior communication skills and a high level of collaboration and teamwork are imperative. The individual must have strong managerial experience, solid analytical abilities, and be able to interact effectively and maintain collaborative working relationships with students, faculty, staff, parents and members of the community. Must have demonstrated experience in program and staff development as well as knowledge of programs which enhance recruitment and retention efforts.
A master’s degree with at least 5 years of enrollment management experience in a college or university setting is required. The ability to assess, evaluate, and implement strategic initiatives in all operational aspects within enrollment management is essential.
About Defiance College
Founded in 1850 as Defiance Female Seminary.
Became known as Defiance College in 1903.
Affiliated with the United Church of Christ.
Defiance College graduates students to lead distinctive lives in their chosen professions through a spirit of service by preparing them To Know, To Understand, To Lead, and To Serve.
We believe that the liberal arts form a broad basis for all learning. We affirm that academic excellence demands a committed search for truth, competency in research and other problem-solving methods, the ability to synthesize knowledge from many sources, and a capacity for self-directed learning.
We provide opportunities for students to perceive and make connections between the intellectual realm and the world. We strive to develop awareness of and sensitivity to global interdependence and diverse cultures.
We are committed to the betterment of the community, the nation, and the world through the development of leadership skills and abilities. We create opportunities for students to initiate and facilitate beneficial action in and out of the classroom and encourage self-reflection on the role of the dedi...cated leader.
We encourage our students to be of service to their fellow students, their chosen fields of study, their communities and the world. We provide opportunities for students to transform society through civic engagement along with application of their knowledge and understanding to service.
Northwest corner of Ohio at the confluence of the Auglaize and Maumee Rivers; one hour from Lima and Toledo, Ohio, and Fort Wayne, Indiana; two hours from Detroit, Michigan; three hours from Columbus and Cleveland; and four hours from Chicago. The city of Defiance has 17,000 residents. The Defiance Chamber of Commerce and Defiance Development and Visitors Bureau provide more information about the city of Defiance.
The campus is located on 150 acres in a residential area of Defiance, which includes 19 buildings and access to the 200 acre Thoreau Wildlife Sanctuary. DC has a student population of approximately 600 students. More than 65 percent of traditional students live on campus.
Recognized by the President’s Higher Education Community Service Honor Roll as a top school in the nation for community service and engagement.
Top tier of Midwest Regional Liberal Arts Colleges as named by U.S. News and World Report’s Best Colleges.
One of 81 US colleges and universities named Colleges With a Conscience by Princeton Review and Campus Compact.
On the Military Friendly Schools® list as named by Victory Media. The Military Friendly Schools® list honors the top 20 percent of colleges, universities and trade schools in the country that are doing the most to embrace America's military service members, veterans, and spouses as students and ensure their success on campus.
Colleges of Distinction’s guide selected DC for exhibiting the four distinctions that make a college outstanding: engaged students, great teaching, a vibrant community, and successful outcomes.