This twelve-month exempt (EHRA) position leads the planning, organizing, directing, and coordinating of all recruitment operations for the Office of Admissions. The Senior Associate Director of Admissions works under the general direction of the Director and is responsible for the creation, design and implementation of policies, processes and procedures for the recruitment of new first-year and transfer students. Responsible for oversight and leadership of recruitment communications and marketing and the development and maintenance of all recruiting publications, in conjunction with the University Communications and Marketing office. Responsible for planning, coordinating, and overseeing the office’s outreach effort, Oversees and supervises all elements of the campus visitation program and all recruiting events and programs – on and off campus. Responsible for maintaining effective communication and liaison with all campus entities – including staff, faculty, students, and the general public – concerning undergraduate recruitment. This position works as a team with the processing unit and with the programmer/analyst to ensure seamless communication flow and necessary follow-up and outreach to prospective students from initial contact through application for admission.
The primary purpose of this position is to manage and oversee all recruiting operations, assist and lead enrollment management initiatives, provide supervision and leadership, and promote staff development and training in the Office of Admission by:
Leading, monitoring and coordinating all activities of the Recruitment unit.
Developing and monitoring comprehensive territory management plan.
Designing and implementing data analysis strategy to track recruitment activities and establish predictive models.
Scheduling and monitoring recruit staff travel to meet recruitment goals and efficiently use admissions resources.
Establishing relationships with high school and community college counselors to promote the institution.
Ensuring that Office of Admissions provides for each visiting prospective student a high quality, positive and energetic campus visitation experience that is tailored to each student’s needs and gives them the kind of experience that encourages their application for admission and ultimate decision to enroll at the Appalachian State University.
Acting as liaison and point of contact and coordinating, as necessary, with colleges, departments, and Distance Education Office and Centers for all undergraduate recruiting activities and operations.
Representing the Office of Admissions to prospective students, their parents, and alumni while promoting higher education and the recruitment of quality students to the university.
Overseeing and leading recruitment communications and marketing planning, to include developing and editing all required printed recruitment materials and documents, in conjunction with University Communications and Marketing staff.
Communicating effectively with various university constituencies.
Assisting and leading efforts of the Office of Admissions with key campus offices (specifically Registrar, Office of Transfer Articulation, Orientation, Student Development, Housing, and other key elements) to facilitate a seamless suite of services and emphases as students move through the recruitment cycle from the point of application to the point of commitment to the university and enrollment.
Working with Senior Associate Director for Technology for Office of Admissions and University Communications and Marketing staff to ensure that key recruiting campaigns within the newly purchased Customer Relationship Management (CRM) system are properly developed and implemented.
Working cooperatively and leading the coordination effort with the colleges and academic departments to promote and implement strategic university enrollment management goals.
Assisting the director with creation, coordination and synchronization, and evaluation of a strategic recruiting plan to recruit a diverse, high-ability student population.
Planning, assigning, directing, and evaluating the work of all recruiters, visitation coordinator, and student employees, ensuring that quality work is accomplished within budget.
Interviewing, hiring, training, scheduling, and supervising a superior campus visitation program executed by highly professional campus visitation staff.
Providing leadership and setting a high standard of professionalism for Office of Admissions by providing high-quality customer service not only to students and the general public, but also to divisional and university staff.
Assisting the Director in maintaining a positive, efficient, and productive work environment in the Office of Admissions.
Serving as a key member of the office leadership team.
Working with the director to ensure professional development of staff.
Working to promote good relationships with the University, with all University partners, and University constituents.
Acting on behalf of the Director in her/his absence.
Master’s degree with a major in college student personnel, public administration, general business or related field; At least three years of experience in student admissions, student recruitment or related area in a post-secondary institution, including two years in a leadership capacity supervising professional staff. Other job related education and/or experience may be substituted for all or part of these basic requirements; 1-2 years demonstrated experience in program development; good knowledge of techniques and procedures used in program development (e.g. planning, coordinating, administrating, record-keeping); demonstrated experience and ability to supervise others in program initiation, administration, evaluation, and leadership
Demonstrated ability to work with a complex computerized student information and reporting system.
Excellent interpersonal, speaking and writing skills.
Strong organizational skills.
The review of applications will begin immediately and will continue until the position is filled. Please submit a cover letter, resume and contact information of 3 professional references in pdf format in the online application portal http://appstate.peopleadmin.com/postings/21448
Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation. Individuals with disabilities may request accommodations in the application process by contacting the search committee chair, Misti Reese at email@example.com
Any offer of employment to a successful candidate will be conditioned upon the University’s receipt of a satisfactory criminal background report.
About Appalachian State University - Office of
Nestled in the Blue Ridge Mountains of North Carolina, Appalachian State University offers a challenging academic environment, energetic campus life and breathtaking location. Appalachian combines the best attributes of a small liberal arts college with those of a large research university. Known for its value and affordability, Appalachian enrolls about 19,000 students and offers more than 150 undergraduate and graduate majors. Small classes and close interactions between faculty and students create a strong sense of community, which has become an Appalachian hallmark. Appalachian, located in Boone, N.C., is one of 16 universities in the University of North Carolina system.The Office of Admissions is in the division of Enrollment Management. The mission of the Office of Admissions is to coordinate the recruitment and selection of undergraduate students. It is committed to maintaining and improving the current quality of new students and to sustaining the desired number of new students each year. The office provides information that will help make prospective students and their support groups aware of Appalachian and its offerings.