Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students' home countries—that help students thrive and create a new generation of successful, globally minded alumni.
The role primarily focuses on helping qualified potential international students to achieve their academic goals by advising, supporting, and enrolling them in one of Shorelight's university partners programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion. Measures of success for this role include the ability to drive direct applications, conversion from offer to deposit, and conversion from deposit to enrollment. A large proportion of this sales and service role is speaking with applicants and parents via online chat platforms, email, and telephone daily.
Student Lead Management
Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
Collaborate regularly with real-time feedback loops with India Digital Marketing
Manage digital campaigns, messaging, lead volume, and lead conversion activities
Use a consultative sales approach to guide and support prospective students through the enrollment process
Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
Build rapport with and guide students interested in obtaining a degree or certificate program based on prospective student's desired goals or career interest
Provide a positive and superior student experience
Consistently seek opportunity to drive student growth by referrals
Maintain a high-level knowledge of current programs, products, processes, and policies
Demonstrate expertise in all steps of the admissions process
Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program
Drive new student enrollments from pipeline of student leads through conversion efforts
Execute on tailored conversion activities to drive conversion from sales-qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
Tracking and Reporting
Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of the student pipeline
To apply for this position, please visit the Shorelight Careers page to submit an application with resume and cover letter.