Major Duties: General summary: Recruits incoming freshman with an emphasis on building relationships from inquiry to matriculation and exemplary customer service.- Recruits within assigned in and out-of-state territories in order to ensure effective enrollment for targeted new students. Ensures recruitment and enrollment goals are met or exceeded. Monitors reports and develops timely strategies to move prospective students through the enrollment funnel.- Maintains accurate and complete records in the content management system.- Promotes the University via high school visits, college fairs and on-campus programming. Remains current with enrollment management practices and best practices in recruitment communication technologies.- Reads and evaluates applications to render admissions decisions.- Identifies new target markets within designated territory. Develops strategies to increase enrollment. Analyzes data and statistics to identify trends that impact recruitment. Measures the effectiveness of recruitment tactics.- Serves as liaison between the admissions office and other University departments and committees.
Minimum Qualifications: - Bachelor's degree in related field from an accredited institution.- One year's relevant experience.- Strong interpersonal, written and verbal communication skills.- Ability to travel in-state and out-of-state.- Ability to work irregular shifts and extended hours, including evenings and weekends.
Internal Number: 352_57021
About Western Michigan University
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.