The Director of Undergraduate Admissions is responsible for the development and implementation of a comprehensive enrollment plan to include traditional and non traditional markets at the undergraduate level. The Director will possess strong analytic and technological depth, an eye for the possible, proven capacity for embedding enrollment within institutional values and aspirations, and espouses a student centric philosophy. In addition, the Director of Admissions serves as an integral part of the senior management team in the Division of Enrollment Management, is energetic and demonstrates initiative, creativity, a sense of humor, the ability to work well independently and in a team, and manages multiple responsibilities concurrently.
Description of Responsibilities
Establishes systems and structures to aid in enrollment planning and decision making at all levels that lead to a continuous institution wide conversation as related to enrollment.
Directs the undergraduate recruiting process from point of prospect development through enrollment.
Manage territory recruitment within the Admissions staff
Partner in establishment of application and enrollment goals by territory
Empower individual admissions staff to develop a formal plan of territorial recruitment strategies for their area
Ensure staff is working with students from the point of inquiry through enrollment
Keep staff focused on relationship building with students, parents, counselors, and other stakeholders
Work with individual staff to ensure that each has exceptional delivery of cost and value information as well as skills to close deals
Receive regular communication of performance metrics from staff
Ensure that staff fully understands and uses available technology resources to the fullest in territory management
Analyze profile of incoming undergraduate class to make strategic shifts as necessary.
Develops and oversees a new student enrollment plan that centers on recruiting to retain.
Provides supervision, training, and ongoing staff development and mentorship for Division staff members as well as motivation to achieve and maintain a high level of productivity and professionalism.
Remains current in understanding use of new technology and approaches utilized in college admissions.
Contributes to the development of annual enrollment management division plans that are consistent with the mission and strategic plan for the University.
Develops and manages a multi-year strategy for student recruitment to travel planning, campus visitation and events.
Collaborates with the Director of Financial Aid to ensure the strategic use of institutional financial aid achieves enrollment and revenue goals.
Analyzes data and the current recruitment landscape to inform decision-making and evaluate current strategy to respond to changing markets and applicant pools.
Performs on-going staff evaluations to encourage professional growth and formally appraise staff annually.
Manages significant admissions budget with respect to University goals and guidelines.
Required Knowledge, Skills, and Abilities
Master’s degree required
A minimum of five years of experience in higher education enrollment management/admissions
Exceptional computer skills
Exceptional communication skills, dealing with a wide variety of constituents
Demonstrated planning and exceptional organizational skills
Excellent supervisory, team building, customer service and leadership skills
While completing the application process, candidates will be prompted to submit a Letter of Application and resume (including the names and addresses of three references). The application letter should discuss specifically how one’s professional experiences and perspectives relate to the needs of the position and of Lenoir-Rhyne University. (The University’s mission, vision, and values statements may be reviewed at: http://www.lr.edu/about.) To ensure full review, completed applications must be submitted by July 5, 2019, and the search will continue until the position is filled. Any questions regarding the position or the search process should be submitted electronically to Rachel Nichols, Search Committee Chair, at email@example.com.
About Lenoir-Rhyne University
Founded in 1891, Lenoir-Rhyne University is a co-educational, private liberal arts institution with 53 undergraduate degree programs and over 30 graduate degree programs. With a 13:1 student-to-faculty ratio, LR enrolls more than 2,700 undergraduate and graduate students and has had ten consecutive years of enrollment growth. Additionally, LR awards more than $22 million in merit scholarships, and nearly 99 percent of our students are awarded financial aid. LR’s main campus is located in Hickory, North Carolina, a town with a population of over 40,000, where both undergraduate and graduate degrees are offered. The University also offers graduate degree programs on its campuses in Asheville, North Carolina and Columbia, South Carolina. The Lutheran Theological Southern Seminary is also located in Columbia. The LR community strives to support an inclusive campus that promotes a safe and healthy living, learning, and working environment. LR students have the opportunity to participate in more than 70 clubs and student organizations designed to develop a sense of self-worth, responsibility, and accountability and to engage students in active service to the world. Known as the Bears, th...e University’s athletic teams have been a longstanding source of pride and a vital part of student life. LR’s NCAA Division II athletic program includes 22 intercollegiate athletic teams, 11 for men and 11 for women, which compete in the South Atlantic Conference. Affiliated with the Evangelical Lutheran Church in America (ELCA), Lenoir-Rhyne promotes a diverse campus open to people from all religious backgrounds. It is an EOA/AA employer under all applicable civil rights law. Women and minorities are encouraged to apply.
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