Leads the Outreach efforts for undergraduate recruitment of all learners (freshmen, transfers, post-traditional, first-generation, low-income, and underrepresented, full-time and part-time students) with direction from the Associate Director of Outreach, Orientation and Family Programs.
Organizes the office’s recruitment strategy to include the assignment of high school visits, college fairs, community college visits and community events. Typically 500 visits annually.
Supervises Admissions Counselors.
Assigned a recruitment territory of 20-30 high schools and 2-3 weeks of travel, presents at on campus and off campus recruitment events and is responsible for yield efforts for applicants assigned to the recruitment territory.
Assist with reducing barriers and simplify processes so diverse learners can successfully apply, be admitted, and enrolled for NKU educational opportunities.
Utilizing NKU’s CRM, creates and implements a comprehensive communication plan geared to new transfer students.
Develops on campus and off campus partnerships with key external agencies so support recruitment efforts.
Develops training materials to ensure quality control is in place and trains all new staff and members and NKU volunteers on outreach and community efforts.
Participate in setting goals and objectives to ensure the effective delivery of communication plans to recruit and yield undergraduate students (email, direct mail, social media and telecounsling follow up).
Analysis recruitment data and formulates trends to create data reports for the Director of Admissions, AVP for Enrollment and Financial Assistance and VP for Enrollment and Degree Management.
Counsel students and parents about postsecondary educational options and recruit them to NKU; conduct individual and group information sessions and provide occasional tours of campus; represent NKU at high school and college day/night programs; assist with general recruitment and admissions office duties. Evaluate freshmen applicants and make admissions decisions.
Assist in designing a welcoming and desirable NKU experience to create a sense of belonging for all students.
Assist in strengthening engagement among alumni, business, and other external organization with NKU students, faculty and staff.
Position is responsible for meeting applications, admit and enrollment goals.
Primary Responsibilities :
1) Serves on the Admissions Management Team and supervises staff members 2) Directs the outreach efforts to include 500 events annually (high school visits, college fairs, community events) annually 3) Directs the recruitment of students from an assigned geographic region and keeps open communication with guidance counselors in assigned territory 4) Coordinates all efforts for NKU Campus Partners to support transfer recruitment and yield activities. 5) Organizes and supports all off campus recruitment programs 6) Develops and implements training modules and materials for admission staff members and key offices that serve students 7) Counsels students and parents about postsecondary options and recruit them to NKU, assist with customer service for prospective students, delivers recruitment presentations and respond to the Office of Admissions email accounts 8) Evaluates freshmen applicants and make admission decisions 9) Executes annual outreach reports and adhoc reporting as requested from the Director of Admissions, AVP for Enrollment and Financial Assistance and VP for Enrollment Management.
Experience utilizing an Information System and/or CRM System, in a higher education system is preferred. Development of analytic reporting using Excel and Access. Excellent communication and management/supervision skills, administrative system implementation experience, strong analytical and organizational skills. Superior customer service experience. Extremely detail orientated, diplomatic with an ability to exercise discretion and maintain privacy, critical thinking skills, ability to multi-task, meet deadlines, prepare and deliver professional presentations. Must have ability to make accurate and deliberate decisions in an often high volume work environment.
Candidate must have the ability to work select evenings and weekends, travel to events, have a valid driver’s license and access to reliable transportation.
Minimum Education: Bachelor's Degree
Minimum Experience: 2 years
Quick Link: 8283
Internal Number: 8283
About Northern Kentucky University
NKU is a growing metropolitan university of more than 14,000 students served by more than 2,000 faculty and staff on a thriving suburban campus near Cincinnati.
Located in the quiet suburb of Highland Heights, Kentucky—just seven miles southeast of Cincinnati—we have become a leader in Greater Cincinnati and Kentucky by providing a private school education for a fraction of the cost.
While we are one of the fastest growing universities in Kentucky, our professors still know our students' names.