The communications specialist plays a key part of the marketing and communications team in the Office of Undergraduate Admissions to drive the planning and execution of social and digital media content. This position serves as the primary digital content producer in the office, ensuring content is accurate, compelling to target audiences, and within brand standards. He/She must exercise strong judgement about content and strategic thinking around placement and execution. He/She will also demonstrate an analysis-driven approach to strategic and creative recommendations.
Reporting to the Director of Marketing & Communications for Admissions, this position will work with the Office of Undergraduate Admission’s marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.
Essential Job Functions:
Essential Job Functions:
Develops and manages the Undergraduate Admissions Office’s social media strategy
Develops regular publishing schedule and editorial calendar for all social and digital media channels
Oversees team of student content creators to ensure relevant, original, high-quality content
Establishes guidelines for official social media activity
Collaborates with broader JHU social media managers and the Central Office of Communications
Monitors public mentions of JHU and brings any opportunities or concerns to the director of marketing and communications with recommendations
Manages the office’s digital media collateral
Creates appropriate content for events, programs, displays and communications
Works with events team to integrate experiential digital media into signature on-campus events
Manages a combination of student, freelance and vendor relationships to produce relevant content
Curates content for Hopkins Insider website
Oversees the recruitment and management for content creators
Ensures proper branding and tone are executed through all content
Identifies strategies to utilize this platform to support broader virtual communications
Serves as the lead coordinator for virtual recruitment
Works in partnership with the directors of the office to schedule and execute virtual sessions as a part of the larger recruitment and yield strategies
Facilitates virtual sessions and produces quarterly report on attendance and audiences
Serve as primary liaison for digital and social media vendors
Monitors trends in social and digital media and develops strategies to grow audiences and improve digital performance
Establishes and monitors benchmarks to track campaign efficacy, measure impact, and ensure that goals are met
Fact-checking, grammar-checking, and proofreading, including final approval of proofs to publish
Ensures a consistent look, message, and branding across all communications.
Bachelor’s degree in marketing, communications, writing, or related field required.
Two years related experience required.
Four years related experience in an admissions or marketing role preferred.
Prior experience managing digital content and social media required.
Experience in a higher education setting preferred.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Special Knowledge, Skills, or Abilities:
Proficiency in WordPress, Adobe Creative Suite/Cloud, particularly Photoshop, Illustrator, and InDesign desired.
Knowledgeable about trends in multimedia storytelling. Ability to produce digital content quickly and accurately.
Demonstrated personal and professional experience with managing social media content.
Demonstrated ability to work independently and take initiative in creating new content for the web and digital interfaces, while also maintaining a collaborative relationship with other staff and outside vendors.
Demonstrated abilities as a writer are required, conveying complex subject matter to a general audience.
Must have a strong and demonstrated background in writing for multiple audiences.
The candidate must be organized, detail-oriented, and adept at juggling multiple assignments to meet deadlines.
He/She must also be open to and seek out feedback on their creative projects and demonstrate that he/she is able to implement feedback efficiently and effectively.
Must work well in a fast-paced environment and be able to manage multiple high-priority assignments and be comfortable collaborating and taking feedback from different constituents across campus.
Understand the importance of effective communications and be eager to fully understand the admissions cycle as well as best marketing practices in higher education.
Communicate well with technical staff and other members of the Office of Undergraduate Admissions team.
Writing samples will be requested.
Classified Title: Communications Specialist - Digital Content/Social Media Role/Level/Range: ATP/03/PB Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M-F 9-5 Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10001442-Undergraduate Admissions Personnel area: Homewood Student Affairs
The successful candidate(s) for this position will be subject to a pre-employment background check.
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