Provides a broad range of communication support for the School of Social Work (SSW) documenting students, faculty, alumni and staff achievements by producing videos, audio podcasts, writing news stories and news releases, and editing and designing newsletters, blog pages, the annual magazine and other publications such as fliers, brochures, pamphlets and information booklets. Writes and develops print and digital content directly supporting student recruitment, retention and graduation, institutional advancement, community outreach, alumni initiatives, reputation management, marketing, admissions, advertising, special events, website posting and other functions. Primary lead for managing the School of Social Work’s social media platforms and its Video Production & Digital Learning Studio. Provides assistance and leadership in co-managing the School of Social Work’s Customer Relationship Management (CRM) platform for student recruitment and admissions. Specific job requirements or physical location of positions allocated to this classification render the position security sensitive and thereby subject to the provisions of Section 51.215 Texas Education Code.
Responsible for developing and producing video news packages and audio podcasts documenting students, faculty, alumni and staff achievements following Associated Press Stylebook Broadcast Guidelines. Responsible for developing and producing videos for faculty to use in online and face-to-face classes and for recruiting prospective students and promoting academic programs. Responsible for taking photos of SSW events and activities and of students, faculty, alumni and staff. The lead person for managing the SSW Video Production and Digital Learning Studio and equipment. Ensures all videos and photos are properly archived and stored for historical purposes and for use in developing communication products. Following AP Style writing serves as a co-lead in writing news stories, news releases and feature stories about student, faculty, alumni and staff achievements, research, activities, events and other initiatives. Serves as a co-lead in developing written descriptive content for the SSW's website and monitoring web pages for content to update. Co-manages the SSW admissions and recruiting Customer Relationship Management (CRM) prospective student database. Supports admissions counselors in mapping work flows, creating forms and providing reports from the CRM. Create ad landing pages and blog pages within the CRM. Serves as a co-lead in working with external advertising company on ROI with online advertising campaigns. Works with other communication and marketing staff to create advertising and marketing content. Assists department manager in writing speeches, talking-points and other remarks for senior leaders and assists in media training of faculty, staff and students. Assists department manager working with University Communications in connecting faculty for interviews with various media outlets. Monitors media and news coverage of SSW and social work related issues and provides updates to supervisor. Works with SSW recruiting staff to cover events and speak with prospective students when admissions counselors are not available. Supports and assists admissions counselors in developing dynamic presentations and promoting recruiting events and admissions information sessions. Travels to conferences and other events to represent SSW and produce communication products. Works collaboratively with an integrated communication, marketing and recruiting team in executing the annual communication-recruiting plan. Works collaboratively with SSW Web Developer, communications and marketing staff, supervisor, department heads/directors, faculty, staff, admissions counselors, the special events coordinator and others.
Bachelor’s degree in broadcast or digital journalism, multimedia, print journalism, communications, public relations or related field. Two (2) years of experience in public relations, communication, broadcast and video production, writing/editing or the equivalent experience. Bachelor’s degree or equivalent combination of education and experience. Excellent news and feature writing skills and demonstrated proficiency to expert level competence in AP journalism style writing and copy editing both for broadcast and print products. Demonstrated experience using video production software and equipment, desktop publishing, e-newsletter and magazine publishing, using a CRM, video editing and other graphics publication software. Experience effectively managing and marketing content on a website, blog and a variety of social media platforms (Facebook, Twitter, LinkedIn, Instagram and YouTube). Independent decision making and problem solving ability will be expected in areas such as writing, editing and designing content for videos, social media, website and publications. Demonstrated experience can be before and after awarding of bachelor's degree.
Experience using a CRM in a higher education environment for student recruitment. Experience using email-marketing software, Adobe Illustrator, InDesign, Photoshop, Premiere Pro and audio/visual editing equipment and software is a plus. A demonstrated ability to work collaboratively with others to effectively complete communication and marketing projects on time. Experience as broadcast/video production specialist, editor, co-editor, CRM specialist, publisher and/or writer for a publication, journal or periodical. Proficient in Microsoft Word, Excel and PowerPoint. In addition, experience in a higher education environment and interpreting complex academic research to write and produce engaging news and feature stories and videos is a plus.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 11858
About University of Texas at Arlington
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.