International Officer (North America) supporting University of Bradford

To enhance the capacity of the University, which is seeking to strengthen its presence in the US, this role will work to develop and implement outreach, marketing and recruitment strategies to increase the number of full-time on-campus undergraduate (UG), postgraduate taught (PGT) and postgraduate research (PGR) students from North America.

- Identifies opportunities and effectively communicates these opportunities in the form of written strategic plans, to increase market visibility for the University, advising and developing marketing and communication strategies and viable advertising opportunities in the US market and other means of raising awareness about study at the University.

- Provides market insight on North America trends and makes recommendations to support informed decision making for the development of the marketing strategies of these markets.

- Develops and manages relationships with key stakeholders including high school counselors, prospective students, and parents.

- Liaises closely with a range of colleagues in the Directorate of Outreach, Recruitment and Marketing and the University’s faculties, and acts as a key contact for this office’s staff and other University personnel visiting the USA.

- Represents the University at education and recruitment fairs, conferences and school visits. Comfortable preparing and delivering presentations to a range of audiences. Confident in the logistical planning and coordination of the travel details for the above events.

- Contributes to the development of online and offline marketing tools, including social media, and presence on relevant online media; and will also contribute in the development of printed materials to support the University’s international recruitment activities.

- Liaises with the University’s Division of Alumni Relations to develop a system for best utilizing local alumni networks focusing on recruitment activities.

- Is a team player providing mutual support and encouragement to other team members.

- Develops effective internal and external working relationships with a range of campus communities, and external partners, representatives, and professional organizations, leveraging these networks to achieve targets set by the University.

- Perform other such duties as required.