The University of Richmond’s Admission Counselor / Assistant Director (AC/AD) is an integral contributor to the University’s recruitment and admission activities including managing all aspects of recruitment within an assigned geographic region, representing the University to a wide and diverse audience, participating in the review and selection of candidates, and assisting with activities to enroll an increasingly diverse class. This position is directly responsible for the supervision of over 100 students who serve as campus tour guides welcoming over 24,000 students and family members to the office each year and engaging with prospective/admitted students virtually. This individual will also help/oversee in the planning and coordination of virtual programming for prospective and admitted students and families. This energetic professional will have the opportunity to learn the nuances of selective college admission through the mentorship of senior professionals in a progressive admission environment.
Prospect Management Responsibilities
(Within an assigned region, the AC/AD performs these duties with autonomy and independence.)
Research the regional geo-market using various data to determine the recruitment goals for the region. Perform statistical analysis to project growth, decline, and yield in market as it relates to student mobility, academic quality and diversity.
Establish short and long-range prospect management goals and action plans for the region. Develop and implement strategies and tactics to identify and expand the potential numbers and types of top prospects in the region.
Determine which recruitment activities are most effective for which market sector and develop a recruiting plan with justifications for recruitment activities selected; manage the regional travel budget for expenditures associated with recruitment activities.
Plan and implement admission activities related to the recruitment and yielding of prospective students, including planning all travel logistical arrangements and coordinating school visits, regional receptions, alumni interview training, counselor workshops, and off-campus interviews. Evaluate and assess the effectiveness of admission activities for geographic region.
Interview and counsel students individually and in small groups to determine the students’ educational interests and needs and align those interests and needs with the features and strengths of the University.
Create and program queries, reports and documents in relational databases to facilitate recruitment activities and assess the effectiveness of recruitment activities. Annually review, revise and develop year-end reports for regional prospect management, recruitment activities, and project responsibilities.
General Recruitment and Admission Responsibilities
Significantly contribute to planning sessions by infusing perspectives, experiences and opinions that will direct strategic decisions. As a result of planning sessions, direct the creation, implementation, and evaluation of new recruitment and admission initiatives which support on-campus programs.
Cultivate and sustain a “directive counseling” relationship with secondary school college counselors, independent counselors, and other professional organizations with the goal of encouraging top prospects to consider Richmond as a first choice. Sustain long-term productive contact with constituencies via email, correspondence and telephone.
Review in a holistic manner the academic and personal qualifications of candidates and prepare the application for presentation to the Admission Committee or Richmond Scholars Committee. Serve as an Admission Committee member which determines decisions of admit, waitlist, deny, and scholarship consideration; decisions are made independently or in cooperation with other colleagues in Admission Committee. Utilize a relational database to monitor admission data and decisions and to track and communicate applicant information to prospective students and families.
Serve as External Affairs Officer representing the University to a wide and diverse audience at college fairs, high schools, information sessions, and regional receptions. Create informational and persuasive presentations of up to 45 minutes in length that address the educational needs of various groups (2-3 families to audiences of 500). Initiate and develop new presentation concepts and ideas as appropriate for evolving audiences.
Major Project Responsibilities
(Major project area which extends throughout the admission cycle)
Oversee recruitment, interviewing and hiring of student tour guides. Assist with planning components of major open houses as it relates to student ambassador involvement. Manage and assign tour guides who support office needs with projects including outreach efforts and on/off-campus event programs, and communication activities.
Plan and implement virtual programming for prospective and admitted students and their families.
Contribute to execution of electronic communication and admission blog posts.
Strong creative and professional writing skills with keen editing and attention to detail.
Understanding of and appreciation for selective college admission process, as well as the strengths of an undergraduate liberal arts experience.
Highly self-motivated and independent critical thinker and worker.
Advanced problem-solving capabilities, creativity, and strong work ethic.
Ability to prioritize and manage multiple tasks concurrently coupled with excellent organizational skills and highest standards for accuracy.
Critical thinker and worker with advanced problem-solving capabilities, creativity, and strong work ethic.
Ability to handle highly confidential information.
Persuasive oral communication skills, including excellent public speaking skills.
Strong written and interpersonal communication skills.
Familiarity with Microsoft Office products.
Must have a valid Driver's License and be able to produce a driving record with a minimum of 3 years of driving history in good standing.
Must be able to lift boxes of up to 30 pounds.
Must be willing and able to travel up to six weeks each semester.
Education & experience:
A bachelor’s degree required.
Experience as an admission officer, student assistant, tour guide, or student ambassador in a university admission office is preferred.
SALARY STRUCTURE: Hiring Range $39,000 - $45,000 annually
(Admission Counselor level is on the lower end of the range whereas the Assistant Director would be higher on the range based on qualifications)
Internal Number: 502167
About University of Richmond
At the University of Richmond, we’re creative, inclusive, and determined. We’re Spiders, and our mission is to create positive change in the UR community and beyond. Located minutes from downtown Richmond, Virginia, the University of Richmond (www.richmond.edu) blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. There’s only one place like Richmond.
UR is committed to developing a diverse faculty, staff, and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE