The Assistant Director reports to the Associate Director, Recruitment with a dotted line to the Director, Admissions. The Assistant Director works with other members of the admissions team to develop actionable goals and execute strategies to drive application growth and support efforts to yield the most highly qualified students. Provides exemplary support throughout the application and enrollment process to the students for the School's diverse portfolio of Master???s Degree programs. While the Admissions team supports all SPS programs, the Assistant Director specializes in specific programs, providing backup support for others as needed. The Assistant Director also serves on the Committee for Admissions for the programs they support, evaluating applications for admissions consideration.
Research and make recommendations for program-specific and School-wide recruitment opportunities to increase the number of highly qualified applications to assigned portfolio of programs
Manage and execute the recruitment plan for assigned programs
Recruit for and represent SPS by attending local, regional, and national graduate and career fairs, disciplinary conferences, campus events, face-to-face and online informational sessions, and participate at other web and program specific recruitment related outreach activities
Develop information session schedule for assigned portfolio of programs and execute information sessions, including slide deck creation, coordination of session speakers, hosting session, presenting on application and other relevant details during session, following up with session participants, and conducting and after action analysis of the session to identify points of relevant information and opportunities
Create communication plans for each recruitment event, develop the communication content and deploy the communications
Conduct proactive (initiating contact with individuals who express interest) and reactive prospect management (respond to incoming inquiries), works to convert prospects to applicants, and admitted applicants to matriculated student
Facilitate frequent and productive interactions between prospects/students and school representatives when necessary including financial aid advisors and the ISSO
Make recommendations for high level communication strategies for prospects and ensures that recruitment communications align with those initiated by the marketing team
Enter interactions with prospects and applicants into the CRM, grading and tracking level of interest, and continue frequent and productive interactions with prospects through the decision-making and initial enrollment processes
Lead in maintaining data collection on all assigned prospects, reporting weekly on status of the prospect pool, collaborating with other staff to report on trends, and developing action steps needed to meet admissions and enrollment targets
Maintain a close collaborative relationship with academic and marketing team members to ensure that recruiting, admissions, and communications initiatives align with program, department and School goals
Track and provide feedback regarding the effectiveness of recruitment and marketing efforts in attracting high quality prospective students and applicants, and the overall quality of the prospect and applicant pools to relevant admissions, marketing and academic team stakeholders
Ensure prospect-facing content for the assigned programs is clear and drives the desired action; proactively recommend content changes to the website, communications, and collateral based on the synthesis and analysis of prospect and applicant questions and feedback
Create effective yield management plans for assigned programs, and assist in coordinating and participating in yield events
Serve as the primary point of contact for admitted students through commitment and deposit submission and for committed students through the handoff to the advising team.
Play a lead role in the annual recruitment assessment process including synthesizing feedback from across the admissions counselors and making personal recommendations, synthesizing data and making recommendations based on outcomes, assisting with the creation of action plans, and implementing changes
Leads on supporting school-wide initiatives and recruitment related systems and data needs
Serve as a member of the Admissions Committee through the entire admissions cycle for assigned programs.
Ensure applications are complete with all materials and ready for evaluation. Conduct the initial application review to determine the admissibility of the applicant following the program???s application metrics.
Reconcile recommended decisions from committee members.
Communicate with applicants throughout the admissions process regarding missing application materials and other application-related topics
Communicate with relevant team members to ensure that all applications are reviewed and decisions are rendered within the time-frames communicated to applicants
Lead regular admissions pipeline meetings and provide feedback on applicant quality and relevant insights gathered during the application review process
Create regular application pipeline reporting and distributes as needed to relevant parties including admissions and advising team members, program staff, and departmental leadership
Communicate frequently with Program Directors regarding the quality of applicants and the progress of applications through the processing stages
Identify potential ways to improve the application process and streamline workflows where appropriate
Suggest improvements to application review rubrics based on the tracking of acceptance rates, applicant quality data, and other insights
PERFORMS OTHER DUTIES AS ASSIGNED OR REQUESTED
Bachelor's degree and/or equivalent related experience required
3 years related experience
A resume and cover letter with salary requirements must be submitted for applicants to be considered for the position.
Experience in admissions, recruitment or academic advising
Familiarity with SPS program offerings
Strong communication, interpersonal, and presentation skills (verbal and written), and experience presenting in small group and large group settings, and to a variety of audiences, including individuals in positions of influence
High energy and passion for recruiting
Proficiency with Windows, Microsoft Word, PowerPoint and Excel required
Ability to work mornings, evening, and weekends, as needed
Ability to travel up to 25%
Exceptional attention to detail, strong organization and time management skills, and the ability to perform non-routine work with changing priorities
Ability to handle confidential information in a mature, professional manner
Must be able to work with a diverse student body, faculty and administrators
Experience in a fast-paced student or client service-oriented environment
Ability to work independently as well as in teams in a highly-matrixed environment, receiving direction from and providing support to multiple sources
Sound problem-solving and decision-making abilities, both as an independent entity, and as part of a team
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.