The Office of Undergraduate Admissions at Johns Hopkins University is looking for a curious, driven, and persuasive Content Marketing Specialist to join our team. The Communications Specialist plays an integral role as part of the marketing and communications team, helping to drive the development and execution of print and digital communications.
They will drive communications plans for secondary stakeholder audiences (including parents, families, educators, and high school counselors) and serve as our primary content developer for access and affordability-related communications for prospective students while ensuring content is compelling, factual, audience-focused, and within brand standards. As a part of a creative team, this role brings original ideas to conceive, revamp, and revise a wide range of marketing materials.
Reporting to the Associate Director of Communications for Undergraduate Admissions, this position will work with the Office of Undergraduate Admissions, the Office of Student Financial Support, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.
Specific Duties & Responsibilities
Writes and curates goal-driven content around affordability, cost of attendance, and holistic support for students for print publications, email campaigns, website and blogs, presentations and speeches, video scripts, and social media.
Writes and evaluates communications through an accessibility lens to ensure our content is clear, direct, easy to understand, and available in multiple formats and languages.
Represents diverse perspectives throughout content and creates content for non-traditional and underrepresented audiences.
Acts as a key member of the Financial Aid Messaging & Presentations working group and keeps abreast of financial aid policies and procedures to make recommendations on positioning for relevant audiences.
Conducts interviews with students, faculty, and staff to curate content for print and digital formats.
Ensures that all content is fresh and current, has a consistent voice and tone, and aligns with the overarching Undergraduate Admissions identity guidelines.
Regularly updates the admissions website to ensure content is fresh, accurate, and up to date.
Collaborates with major school offices, departments, and student groups to capture student and community stories, and craft the stories for a public audience.
Participates in planning and brainstorming sessions with office leadership to ensure that content in all areas remains creative and effective.
Edits own work and the work of others, to include re-writing when necessary.
Serves as an expert on university and undergraduate admissions copywriting style guidelines.
Completes fact-checking, grammar-checking, proofreading, and other duties as assigned.
Special Knowledge, Skills, & Abilities
Demonstrated ability to work independently and take initiative in creating new content for the web and publications, while also maintaining a collaborative relationship with staff and outside vendors.
Demonstrated abilities as a writer are required, conveying complex subject matter to a general audience.
Must have a strong and demonstrated background in writing for multiple audiences.
Knowledge of basic design skills to build out graphic content in Adobe Creative Cloud or Canva.
The candidate must be organized, detail-oriented, and adept at juggling multiple assignments to meet deadlines.
The candidate must also be open to, and seek out, feedback on their writing and demonstrate that they are able to implement feedback efficiently and effectively.
Must work well in a fast-paced environment and be able to manage multiple high-priority assignments and be comfortable collaborating and taking feedback from different constituents across campus.
Must understand the importance of effective communications and be eager to fully understand the admissions cycle as well as best marketing practices in higher education.
Communicate well with technical staff and other members of the Office of Undergraduate Admissions team.
Bachelor's Degree in related field.
Two years related experience.
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Four years related experience in a writing or marketing role.
Prior experience managing publications and managing website edits in WordPress.
Experience in a higher education setting is a plus.
Classified Title: Communications Specialist Working Title: Content Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: Min $45,700 - Max $80,000 Annually (Budgeted $60,000;Commensurate with experience) Employee group: Full Time Schedule: 37.5 Exempt Status: Exempt Location: Hybrid/Homewood Campus Department name: Undergraduate Admissions Personnel area: University Student Services
Total Rewards The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at email@example.com. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.