General Description: Performs a variety of duties in the identification and recruitment of prospective undergraduate students from an assigned territory. Plans for and participates in promoting the university in a variety of ways using data analysis, marketing strategies and public relations skills; and frequently makes decisions by exercising discretion and independent judgment.Interviews, counsels, and advises prospective students, parents, and high school counselors. Visits high schools and community colleges in targeted areas and participates in national, regional and local college fairs. Evaluates credentials of prospective students and acts on admission files.Extensive travel is required throughout the year, as well as weekend and evening work