Job Purpose
The Associate Director, Admissions and Community Success Initiatives plans, develops, and implements strategies for undergraduate student recruitment and yield. In addition to serving on the leadership team, the Associate Director will be accountable for leading select strategic enrollment priorities and will leverage data to make informed decisions on strategies for recruitment, admission, and yielding of prospective students and to enhance and streamline admissions processes in support of prioritizing the student experience. The Associate Director, Admissions and Community Success Initiatives will partner with colleagues across the university and with campus student experience professionals to develop recruitment efforts, pipeline programs and activities to enhance enrollment and create a sense of belonging for non-traditional and diverse students.

Essential Functions
(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)

Leadership and Management of Admissions Counselors and Student Assistants - 25%
-Provide leadership and direction to the undergraduate admissions team, including admissions counselors, recruiters, and support staff.
-Supervise and mentor admissions staff, conduct performance evaluations, and provide professional development opportunities.

Lead community engagement initiatives - 20%
-Promote and support community engagement initiatives for recruitment and enrollment within the admissions department, ensuring a welcoming and supportive environment for all students.

Lead Detroit Recruitment - 20%
-Develop and implement a comprehensive recruitment strategy for the Detroit metropolitan area to attract and enroll a diverse pool of prospective students.
-Build and maintain strong relationships with high schools, community colleges, community organizations, and educational partners in the Detroit area.
-Represent the institution at college fairs, high school visits, and community events in Detroit.

Lead Regional Recruitment - 10%
-Oversee regional recruitment efforts beyond Detroit, identifying target regions and developing outreach plans.
-Collaborate with admissions staff to execute regional recruitment activities, including travel to targeted regions, as necessary.
-Monitor and analyze regional recruitment data to assess the effectiveness of strategies and make data-driven improvements.

Admissions Strategy and Planning - 5%
-Collaborate with the Senior Director of Undergraduate Admissions to develop and execute the overall admissions strategy and enrollment plan.
-Use data and market research to identify trends, opportunities, and challenges in the admissions landscape.

Communication and Outreach - 5%
-Develop and maintain effective communication strategies to engage prospective students, parents, and high school counselors.
Coordinate marketing and communication efforts related to Detroit and regional recruitment.

Compliance and Reporting - 5%
-Ensure compliance with all relevant admissions policies, regulations, and accreditation standards.
Prepare regular reports on recruitment efforts, outcomes, and key performance indicators.

Budget Management - 5%
-Manage the budget allocated to Detroit and regional recruitment efforts, ensuring efficient and responsible allocation of resources.

Perform other related duties as assigned. - 5%

WORK CONTEXT
This characterizes the position scope.

Job Reports to: Senior Director/Chair

Leadership Accountability: Develops strategic plans and interprets policy

Supervisory Accountability: Supervises professionals and non-managers
Organizational Accountability: Manages sub-unit of a department
Financial Accountability: Monitors expenditures
Customer Accountability: Interfaces with customers outside the S/C/D
Freedom to Act: Operates with significant autonomy

Education: Bachelor's degree
-Bachelor's degree is required; a master's degree in education administration or a related field is preferred.
Experience: Specialist (minimum 5 years of job-related experience)
5 years of experience in undergraduate admissions, with a demonstrated track record of leadership and success in recruitment efforts and developing diversity recruitment and enrollment initiatives.
Knowledge, Skills and Abilities
Strong interpersonal and communication skills, with the ability to build and maintain relationships with diverse stakeholders.
Data-driven decision-making skills and proficiency in using admissions software and data analytics tools.
A dedication to fostering a welcoming, respectful, and supportive environment for all individuals.
Excellent organizational, time management, and project management skills.
Willingness to travel as needed for recruitment events and initiatives.

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About Wayne State University

Title: Director, Enrollment Management Marketing and Communications Date: 8/7/2024 HUMAN RESOURCES USE ONLY: E Class: MAEEO: 10P Class: MF101 Group: 10Salary Band: FFLSA: Exempt Job Purpose Director, Enrollment Management Marketing and Communications oversees all marketing around undergraduate admissions. Serves as a strategic partner in enrollment marketing for master’s and certificate programs and collaborates with all graduate programs who manages their own marketing enrollment plans. This role will lead marketing efforts for Enrollment Management, supporting the Office of Undergraduate Admissions and Office of Student Financial Aid. The Director will have direct oversight of the Enrollment Management communications team. The Director will manage staff, develop and deliver marketing and other critical communications to prospective students and families, and collaborate with various university stakeholders, including Marketing and Communications (MAC) and Academic Communications. The Director will demonstrate knowledge of best practices within the profession and stay current with higher education trends. The Director will serve as a lead thought partner on strategy develo...pment related to recruitment communication for graduate level enrollment efforts. The Director will report to the Vice Provost for Enrollment Management, with a dotted line report to the Assistant Vice President for Strategic Operations and Academic Communications. Essential Functions (Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.) Essential Function% Time Leads enrollment marketing and communication efforts, including development, management, and assessment of messaging campaigns to various audiences. Ensures that quality enrollment funnel content is being produced to enhance enrollment and student engagement.35 Serves as a key thought and collaboration partner for Enrollment Management marketing for masters and certificate programs via collaboration with all graduate programs. 20 Utilizes data analytics to assess the effectiveness of enrollment marketing efforts. Identifies trends, benchmark competitive marketing strategies, and generates regular reports for university leadership related to performance of campaigns and publications. Makes data-driven recommendations for continuous improvement and resource allocation.15 Serves as a primary enrollment liaison with Marketing and Communications (MAC) as well as with Academic Communications, including the Schools and Colleges. 10 Directs and oversees staff, including recruitment, hiring, and training, as needed. Provides support and guidance to assigned staff. Manages employee performance and effectively coaches. 10 Manages relationships with external partners supporting our Enrollment Management communications and marketing efforts. 5 Performs other duties as assigned.5 WORK CONTEXT This grid characterizes the position scope. Job Reports to: Vice President/AVP/Dean Leadership Accountability:Develops strategic plans and interprets policy Supervisory Accountability:Supervises professionals and non-managers Organizational Accountability:Manages sub-unit of a department Financial Accountability:Approves expenditures Customer Accountability:Interfaces with customers outside the S/C/D Freedom to Act:Subject to general input from supervisor MINIMUM QUALIFICATIONS Education Bachelor's degree Master’s degree preferred Experience Specialist (minimum 5 years of job-related experience) Requires a minimum of 5 years' experience in developing communication plans, drafting messaging, leading marketing campaigns within public relations, marketing or communications. At least 2 years' experience within a higher education and/or non-profit setting. Knowledge, Skills, and Abilities Leadership Skills: Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to set and implement a self-directed agenda. Ability to prioritize work assignments to meet deadlines. Teamwork and Peer Relationships: Ability to work with others at all organizational levels to ensure work is completed and objectives are met. Ability to be a contributing and constructive member of a unit. Demonstrates ability to build a collaborative, team environment within assigned areas. Content and Customer Focused: Proven experience crafting direct marketing strategies and executing communication efforts that contributes to the success of enrollment goals. Communication Skills: Expresses oneself clearly in conversations and interactions with others. Writes clearly and informatively to explain complex issues to internal and external stakeholders. Fosters open communication within across the university. Problem-Solving Skills: Gathers and analyzes information skillfully to resolve problems in a timely manner. Uses reason when dealing with sensitive and confidential situations. Planning and Organizational Skills: Prioritizes and plans work activities; adapts to changing conditions. Communicates changes and progress. Flexible in dealing with frequent changes in priorities, workflow, or unexpected events. Analytical and Technical Skills: Strong understanding of various higher education systems such as SLATE, with ability to interpret data and information. Experience working within a CRM solution preferred. Working knowledge of HTML, Microsoft Office, and design programs, such as or equivalent to QuarkXPress, Illustrator, InDesign and Photoshop. Ability to compile and assess statistical data and produce strategic next steps. Working Conditions Normal office environment.

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https://careers.nacacnet.org/jobs/21357059/associate-director-admissions-and-community-success-initiatives

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