Leads the recruiting and yield of incoming first-year students from the Detroit area with an emphasis on creating relationships with high schools, college counseling organizations, other educational partners, prospective students and their families. This is a regional position located in the Detroit area.

Primary Responsibilities:

• Manages recruitment and yield efforts to maximize market share and ensure effective enrollment of new students.
• Builds recruiting and enrollment pipelines in the region. Identifies and develops new recruitment opportunities and timely strategies to increase enrollment.
• Measures and analyzes the effectiveness of recruitment and yield strategies. Uses data to identify trends and patterns that impact recruitment and yield.
• Promotes and represents the University at on- and off-campus events, including high school visits, college fairs, and community events. Builds and maintains relationships with external stakeholders.
• Represents the University on advisory boards, planning committees, and other community organizations.
• Partners with team members and campus colleagues focused on diverse recruitment. Assists with the planning and execution of initiatives that will serve and attract students from underserved backgrounds.
• Supports prospective students through the application process, providing guidance as necessary. Reads and evaluates applications and makes admission decisions.
• Remains current with contemporary admissions and enrollment management approaches and best practices, including best practices in recruitment communication technologies.
• May also serve transfer student populations.

Minimum Qualifications

• Bachelor’s degree in a related field from an accredited institution.
• Two years’ relevant experience.
• Strong interpersonal, written, and verbal communication skills.
• Ability to work independently while contributing to a team environment.
• Designated home office or similar workspace.
• Ability to travel frequently within the Detroit area.
• Ability to travel elsewhere in Michigan and out-of-state, on a limited basis.
• Ability to travel to WMU’s main campus upon request.
• Ability to work irregular shifts and extended hours, including evenings, weekends, and overnight travel.
• Valid driver’s license.

Preferred Qualifications

• Three years’ relevant experience.
• Experience within an admissions environment.
• Experience recruiting diverse students.

Priority consideration will be given to candidates who apply by July 10, 2025.

About Western Michigan University - Kalamazoo, MI

Established as a teacher education college in 1903, Western Michigan University is home to about 18,000 students studying in seven academic colleges and 250+ academic programs. With several top-ranked programs, WMU offers a unique blend of academic recognition and student access. You can learn more about Western Michigan University and see a few of our recognitions at: wmich.edu/about/facts. Equidistant from Chicago and Detroit, Kalamazoo is a classified as a small urban area of 300,000 residents in the metropolitan area. The city has been recognized as one of the Best Places to Live (Livability.com), a Top 10 Arts Community for medium-sized communities (SMU Data Arts), and the #3 Best Metro Area in American for new college grads (Smart Asset). Residents enjoy a low cost of living, educational support from the Kalamazoo Promise, and access to Lake Michigan beaches and Southwest Michigan outdoor activities.

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