Vice President for Enrollment Management

Waynesburg University, in partnership with the national search firm Scott Healy & Associates, invites applications and nominations for the position of Vice President for Enrollment Management. This is an exciting opportunity for a strategic and innovative enrollment leader to join a mission-driven institution with a strong reputation for value, student success, and service. Reporting directly to the President and providing leadership for the Admissions Office staff, Financial Aid, and Marketing, the Vice President for Enrollment Management will play a pivotal role in shaping the University's enrollment future, leading undergraduate enrollment efforts while providing consultation and advice to graduate enrollment initiatives. The Vice President will also develop and execute data-informed enrollment strategies that advance institutional growth, student success, and mission fulfillment through visionary, strategic, and operational leadership.

Key Responsibilities:

Strategic Leadership

• Develop and implement a comprehensive enrollment management strategy aligned with institutional goals.
• Lead multi-year strategic enrollment planning, including new student, transfer, adult, and online markets.
• Utilize market research and predictive analytics to inform recruitment strategies and territory management.
• Establish annual enrollment targets and performance benchmarks.
• Conduct predictive analytics and statistical analysis of recruiting and enrollment trends, development of strategic enrollment plan, and implementation and evaluation of enrollment goals.
• Collaborate with Chief Financial Officer to align discount strategy, scholarship modeling, and financial aid to meet enrollment goals.
• Provide regular enrollment forecasts and reports to senior leadership and others as required.
• Manage all enrollment related vendor-colleagues and their associated contracts.

Recruitment & Admissions

• Oversee undergraduate operations.
• Supervise recruitment staff, admissions counselors, and support personnel.
• Establish and/or strengthen relationships with high schools, churches, community colleges, Christian schools, homeschool associations and other various recruitment sources. 
• Lead development of recruitment travel strategies, visit programs, and yield initiatives.
• Ensure excellence in campus visit experiences and prospective student engagement.

Financial Aid

• Oversee undergraduate Financial Aid.
• Supervise financial aid staff.
• Collaborate with the Chief Financial Officer to establish annual discount goals.

Marketing & Communications

• Lead the University’s enrollment marketing efforts.
• Supervise enrollment marketing personnel.
• Partner with University Relations to develop institutional branding strategies and communications initiatives.
• Develop messaging that reflects both academic quality and University mission.
• Evaluate effectiveness of digital advertising, CRM systems, and enrollment technologies.

Data & Systems Oversight

• Oversee CRM utilization (Slate) data integrity, and enrollment reporting systems.
• Analyze enrollment funnel metrics (inquiries, applications, admits, deposits, yield).
• Identify opportunities for process improvement and operational efficiency.

Team Leadership & Culture

• Recruit, train, develop, and supervise enrollment staff.
• Promote professional development and accountability.
• Foster a service-oriented enrollment culture.
• Encourage collaboration across the University’s academic and administrative functions.

Qualifications:

• Bachelor’s degree required; master’s degree in a relevant discipline (higher education administration, business, marketing, or related field) preferred.
• Minimum of 5-7 years of achievement in supervising an enrollment management function within the higher education landscape.
• Extensive knowledge of strategies to grow enrollment.
• Valid driver’s license.

Required Knowledge, Skills and Abilities:

• Demonstrated success in achieving enrollment growth targets.
• Experience supervising professional staff and managing budgets.
• Strong analytical and strategic planning skills.
• Practical expertise in software packages and CRM technologies used to efficiently manage student information.
• Ability to develop Strategic Enrollment Plans (SEP).
• Proven ability to effectively work with a diverse student population. 
• Excellent oral and written communication skills.
• Strong information technology literacy skills such as Microsoft Office (Word, Excel, Outlook, Teams etc.)
• Personal commitment to the Christian faith and ability to articulate support for the University’s mission.

About Waynesburg University:

Waynesburg University is a private, Christian university with a longstanding reputation for delivering exceptional value, high-quality education, and meaningful student outcomes. Consistently ranked among the nation's best value institutions, Waynesburg combines an affordable education with personalized attention, offering a 12:1 student-faculty ratio, an average class size of 15, and a commitment to ensuring access, with 100% of students receiving financial aid. The University's academic portfolio includes a variety of undergraduate majors and graduate and professional programs offered both online and in person, with nationally recognized programs in nursing, counseling, and criminal justice. Demonstrating the impact of a Waynesburg education, 97% of the Class of 2024 reported being employed or enrolled in graduate school following graduation.

Rooted in its mission of faith, learning, and service, Waynesburg University is located on a beautiful, traditional campus in the hills of southwestern Pennsylvania and serves approximately 1,400 students, with 1,100 undergraduates and 300 graduate students. The University's Strategy for the 21st Century affirms its commitment to developing an entrepreneurial mindset and ethical leadership skills for all students, while the Pathways Center provides comprehensive support services to help students succeed and grow in their vocation and calling. Faith is an integral part of the University's mission, creating opportunities for students to explore the theory and application of faith within their chosen professions while developing academically and professionally.

In recent years, the university has seen a number of philanthropic gifts that have dramatically enhanced the campus and student experience experiences. Recent enhancements have included:

• The EHive, home to the university’s entrepreneurial leadership program, which has received three national awards for leadership in teaching the entrepreneurial mindset.
• The state-of-the-art Center for Criminal Justice and Forensic Investigation.
• The Nursing Immersion Room: an AI- and VR-powered nursing immersion lab - one of the first in the nation.
• An Esports program that has claimed three national championships.
• Renovations to dormitories, the dining hall, and a variety of upgrades to athletic facilities.
• New three-story dormitory, currently in process.

Service is a defining characteristic of the Waynesburg experience and a powerful differentiator in the marketplace. The University's focus on service annually impacts thousands of individuals locally and internationally, with students engaged in service six out of seven days each week. Through service-learning courses, domestic and international mission trips, the Bonner Scholars Program, and numerous personal service initiatives, students are encouraged to apply and sharpen their skills while making a meaningful difference in the lives of others. Complementing a vibrant campus experience that includes 20 NCAA Division III varsity sports as a member of the Presidents' Athletic Conference, Waynesburg offers students an education that is both professionally relevant and deeply purposeful.

About the Community:

Waynesburg, PA, offers the charm and close-knit feel of a small town while providing many of the amenities associated with larger communities. As the county seat of Greene County, it serves as the center for government, human services, and the judicial system, contributing to a stable local economy. Residents and visitors enjoy strolling through the quaint downtown filled with unique shops and restaurants, as well as the community park system located just blocks from the town center. Rich in agricultural and mining heritage, Waynesburg balances its rural character with convenient access to Pittsburgh, placing major league sports, cultural attractions, world-class healthcare, and urban amenities within easy reach. Known for its beauty, historical setting, and welcoming atmosphere, Waynesburg also serves as an ideal gateway to the scenic landscapes and outdoor recreation opportunities of Southwestern Pennsylvania.

Application and Nomination Process:

All correspondence relating to the position of Vice President for Enrollment Management at Waynesburg University should be directed in confidence to the University’s executive search consultant:

Jamie Marcus, Vice President

Scott Healy & Associates

jamiemarcus@scotthealy.com

A complete application should include the following:

1. Cover Letter outlining your interest and qualifications for the position;
2. Updated CV;
3. Statement describing how you will demonstrate your Christian faith through the Mission of the University, your professional responsibilities, relationships, and the mentoring of students;
4. Contact information for three (3) professional references with title, institutional affiliation, email address and direct phone numbers. (No references will be contacted without written permission from the candidate.)

Applications received by July 10, 2026 will receive priority consideration. The search will remain open until the position is filled.

Waynesburg University does not discriminate on the basis of race, color, sex, gender identity, national or ethnic origin, age (over 40), or disability status as a Vietnam-era, qualified disabled veteran or other protected veteran, or status as a member of any other protected class under federal or state law in the educational programs or activities it offers, and is in compliance with Title IX of the Education Amendments of 1972.

As a Christian University, Waynesburg University hires as full time faculty and staff only persons who profess faith in Jesus Christ and demonstrate that faith in a manner consistent with the mission and institutional commitments of the University.

In addition, Waynesburg University admits students without regard to race, color, sex, disability, religion, national origin, ancestry or ethnicity.

It is the policy of Waynesburg University not to discriminate in its educational programs, admissions policies, activities or employment as required by Title IX of the 1972 Educational Amendments.